What should be included in a company's website?

When you start working on a website project, you may feel overwhelmed by the number of decisions and possibilities. In this article, we will try to dispel any doubts, guiding you step-by-step through the key stages of website design.

How to create a corporate identity?

How to create a corporate identity?

Everything good in business starts with a catchy name. Every entrepreneur who decides to start their own business quickly faces the challenge of naming - i.e. giving a name to their company and the products or services it offers. Naming tells your customers who you are.

Find a target group with which you resonate

Do you feel that your marketing efforts rely on constantly convincing people to trust your business? Time to break the stagnation! Let's unlock the potential of your message by optimising the target group.

Running a company's Facebook profile - in-house or through an agency?

Running a company's Facebook profile - in-house or through an agency?

A Facebook company account provides many benefits to entrepreneurs. One advantage that has been gaining prominence recently is the ability to build relationships with customers. 

Communication strategy - the secret to recognition for great companies

Communication strategy - the secret to recognition for great companies

One of the most critical documents in business. A long-term plan that standardises the company's communication activities. It encompasses many different areas, such as OOH (out-of-home advertising), public relations, social media, event marketing or email marketing.