Expanded version of the logo
Logo design
Logo backgrounds
Logo colors
Logo typography
Logo protection area
Minimum logo sizes
Rules for correct and incorrect use of logos
Examples of logo use
Mission, vision, brand values
Brand Persona Archetype
Target group
The brand's color palette
Brand typography
Iconography and illustrations
Photos and graphics
Tone of Voice (Tone of Communication)
Examples of messages
Research and analysis
UX/UI design
Graphic design, selection of colors, fonts and graphic elements
Preparation of content, animations, graphics and photos
Integration with WordPress system
SEO and optimization
Responsiveness testing on different devices
Functionality testing
Improvements based on user testing
Launching the site on the server
Analysis of the market and visual trends
Creating a mockup of the catalog
Graphic design of pages
Selection of color scheme, fonts and graphic style
Catalog cover design
Purchase of stock photos or graphics
Content optimization and customization
Online publication.
Introduction of amendments
Preparation for printing
Analysis of the market, competition and visual trends
Visual strategy
Graphic consistency - standardization of colors, typography, iconography
Creation or selection of illustrations, icons, photos
Front and back of pack design
Up to 5 graphic concepts to choose from
3D visualizations of each product variant
3 rounds of amendments
Preparation of production files in appropriate formats
Optional: label design, instructions, additional POS graphics