• biuro@skyandsand.pl
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BRANDBOOK

A guide for your brand

This is a document that defines the principles of visual identity and brand communication. It helps to maintain consistency of image in all marketing materials, digital and print. BRAND GUIDE is a document with detailed information and precise instructions on how to use your company's visual identity elements. The document defines key principles that ensure consistency in every aspect of visual communication.

It is a tool that supports building a strong, recognizable brand. In practice, it facilitates the creation of professional marketing and promotional materials. Clear guidelines facilitate the work of marketing teams, graphic designers and external partners, eliminating misunderstandings and mistakes associated with the incorrect use of logos.

Any brand can customize the Brand Guide to fit its needs - the larger the company, the more comprehensive the document!

Benefits:

  • Professional image - You gain a tool to ensure your brand is portrayed as intended. You generate a consistent, strong message across all channels, strengthening your company's position in the market.
  • Strong Brand Identity. The Mark Book protects against inappropriate use of the logo and color scheme, so the brand identity remains intact in any context.
  • Saving time
SIGN BOOK
  • Basic version of the logo - basic version and possible alternative versions (horizontal, vertical, monochrome), adapted to different media and needs
  • Logo design - construction grid, proportions.
  • Logo backgrounds - acceptable versions of the logo on different backgrounds (light, dark, color, photos).
  • Logo color scheme - precise definition of logo colors in different models (CMYK, RGB, HEX, Pantone), which guarantees accurate color reproduction in all printed and digital materials
  • Typography of the logo - fonts used in the logo. Information about the fonts used in the logo and tips on their use.
  • Logo protection field - the minimum space around the logo that prevents it from being "squeezed" by other elements.
  • Minimum logo size - determine the smallest acceptable size of the logo to be readable.
  • Rules for correct and incorrect use of logos - how logos can be used and what modifications must not be done (e.g., changing colors, outlining, rotating).
  • Examples of logo application - visualizations showing how the logo looks on different materials.
  • Mission, vision, brand values - why the brand exists, its goals and philosophy.
  • Brand persona - determining how the brand communicates (e.g., whether it is friendly and relaxed or serious and professional).
  • Brand archetype - e.g., "Guardian," "Rebel," "Sage."
  • Target group - description of customers, their needs, behavior.
  • Brand color palette - main and additional colors, their meaning, examples of use.
  • Brand typography - fonts used in communications, distinction between headlines, content, quotes.
  • Iconography and illustrations - graphic style, such as whether the brand uses minimalist icons or more ornate illustrations.
  • Photos and graphics - specify the style of photos (e.g., warm, natural, black and white).
  • Marketing materials - business cards, email footers, banners, packaging, gadgets.
  • Tone of Voice (Tone of Communication) - whether the brand speaks formally or more casual.
  • Examples of messages - slogans, slogans, how to run social media.
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BRANDING

Strategic branding

Branding is a comprehensive branding process that combines a strategic approach with creative solutions. It is not just a logo, but the entire visual identity that makes a brand consistent, memorable and distinctive in the market. It includes market analysis, communication strategy and visual identity. Our goal is to create a brand with a strong, distinctive identity that attracts, inspires and evokes positive emotions. We want your brand to tell a story full of passion and authenticity that engages a wide audience. We will bring out the essence of your business in a friendly and creative atmosphere.

Branding for new business - that are just entering the market and need comprehensive support in creating a consistent, recognizable brand from scratch. Premium branding is an option for brands that want to be not only recognizable, but also remembered and valued in their industry.

Rebranding for an existing company - that are changing or refreshing their image to better meet the needs of the market and their customers.

Benefits:

  • Reaching your target audience more effectively - Carefully developed branding opens the door to easier introduction of new products and services. It allows you to communicate more deeply and authentically with your audience. It catches the eye, arouses positive emotions and builds strong engagement that translates into lasting and valuable relationships with your brand.
  • A professional image that impresses - Consistency is a force that amplifies the power of your message. Skillful and consistent use of visual identity not only emphasizes the professionalism of your brand, but also increases its recognition and credibility. Your brand becomes a symbol of quality and trust in the market.

Strong brand identity - Comprehensive branding shapes your brand identity on many levels - from visual, to emotional, to strategic. A distinct and authentic image supports your business goals and directly translates into success. Your brand not only stands out from the competition, but also inspires and engages everyone around you.

BRANDING STANDARD
  • Logo design - a unique, professional logo that perfectly reflects the nature of the brand.
  • Typography and color scheme - carefully selected fonts and colors that give the brand an individual style.
  • Company materials - business cards, letterhead, folder, email footer, envelope, stamp, notebook - everything you need for visual communication.
  • Document templates - professionally designed PowerPoint and Word templates.
  • 1 round of revisions - an opportunity to apply changes to refine the design to perfection.
  • Market and visual trend analysis - in-depth analysis to give your brand a competitive edge.
  • Brand Moodboard - a visual inspiration map that sets the aesthetic direction for your brand.
  • Banner or roll-up design - professional promotional materials for use in marketing campaigns and events.
  • Social media graphics template - ready-made social media templates to make your online communication consistent and professional.
  • Key Visual - visualization of the corporate identity on selected mock-ups, showing how the branding looks in reality.
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NAMING & SLOGAN

Give the brand a strong sound!

At Sky&Sand, we are passionate about creating names that resonate with your target audience, evoke positive associations and drive brand growth. We believe that together we will develop a name that inspires the world and opens up new possibilities for you. We create names that are original, memorable and strategically aligned with your target audience.

Naming is the beginning of your brand story - the key moment when you give it an identity. It is not only the choice of a name, but also a strategy that influences customers' perception of the brand and builds brand recognition. A good name is the foundation of success - it builds excitement, attracts attention and makes your company stand out from the competition.

Slogan is the essence of a brand - One sentence that says more than a thousand words. It is a slogan that inspires, motivates and distinguishes Your company in the market. Creating a slogan is a combination of strategy, psychology and creativity - so we create slogans that not only sound good, but most importantly work!

Benefits:

  • Increased marketing potential - A well-chosen name makes products and services gain recognition faster, which translates into greater interest and sales.
  • Strong brand identity and recognition - A name that is memorable, evokes emotions and builds strong associations.
  • Uniqueness and differentiation in the market - You won't be just another company with a generic name. We will create a name that will be your competitive advantage.
  • Aligning with future brand development - we think strategically! The name should be versatile and flexible so that it can grow with your business.
  • Ease of pronunciation and writing - Simplicity is the key to success. Your customers will remember and easily write down your brand name.
  • Strong identity and recognition - A name and slogan that are quickly memorable and build a unique image.
  • Sales and marketing support - A well-chosen slogan strengthens advertising campaigns and attracts customers.

Emotional connection with customers - A slogan that resonates with your audience's values, builds loyalty and attracts community.

NAMING
  • Market and target audience analysis - an in-depth study of the industry, competitors and your ideal customer. This will allow us to create a name that will go straight to the needs of your audience.
  • Develop 3 original name proposals - creative, unique and easy to remember names that fit your brand values and vision.
  • Verify the availability of names in .pl and .com domains - we verify that the selected names are free so that you can easily register a website for your brand.
  • 3 original slogan suggestions - unique and tailored to your brand.
  • 3 examples of practical use - we show how the slogan will look in promotional materials, on the website or in advertising campaigns.
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WEBSITES

A starting point for more sales

A professional website is a powerful marketing tool, which helps you build your image, increase sales and gain new customers. Whether you want to create a comprehensive company website, or an effective landing page for advertising campaigns, a well-designed site will increase your online visibility, conversion and brand recognition.

When is it worth choosing a Landing Page?

  • You have one goal (e.g., selling a product, signing up for an event, collecting leads).
  • You are planning an advertising campaign and want to maximize conversions.
  • Need a fast and effective promotional website.

When is it worth choosing a Website?

  • You want to build a professional brand image and present a broad offering.
  • You need space for different content, such as a blog, portfolio, case studies.
  • You want your website to works long term and attracts customers organically.

Benefits:

  • Increased online visibility - an optimized website will help you gain a better position in Google and increase traffic.
  • Increase conversions - intuitive navigation and effective CTAs will encourage customers to take action.
  • Increased customer base and subscriptions - landing page and website support lead acquisition.
  • Building credibility and a professional image - a modern website is your online business card.
  • Better user experience (UX) - responsive design and fast loading improve user experience.
LANDING PAGE
Implementation time: Quick, can often be created in a few days, especially on ready-made templates.
  • Structure: a single page, usually without menus or navigation, designed to make the user perform a specific action.
  • Graphic design - we will take care of the selection of colors, fonts and graphic elements that will be consistent with your brand image and emphasize its uniqueness.
  • Preparation of content, graphics and images - we will create valuable and optimized content that will attract the attention of users and enhance the positioning of the website in search engines.
  • WordPress integration - we will provide full integration of the site with the content management system (CMS), allowing you to easily update and manage your site.
  • Launching the site on the server - once all the work and testing is completed, the site will be launched on the server and will be fully functional.
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SOCIAL MEDIA

Inspire and create relationships with passion!

Package Social Media Standard is the ideal solution for companies and personal brands that want to start consistent and aesthetically pleasing social media communications. Comprehensive support for brands that want to build a strong community and effectively engage their audience. It's more than just aesthetics - it's strategy, analysis and professional content that will set you apart from the competition.

The power of social media is passion and authenticity. These are the values that allow your brand to truly resonate with your audience, creating deep relationships. Our passion for creating inspiring content fills the profiles of brands that are becoming more successful every year! We create creative content - dynamic testimonials, creative videos and valuable posts - that quickly gain reach and likes. We regularly monitor results and optimize activities to maximize effectiveness. This service is ideal for businesses that want to ensure a regular social media presence in need of resources and creative support to produce quality content!

Benefits:

  • For brands, who want to build A consistent and aesthetic presence in social media, attracting with a professional image.
  • For start-ups on various platformsthat need a consistent and uniform image.
  • For those running social media independently, who want to use ready-made visual elements and make it easier for themselves to create content.
  • For companies and creators, who care not only about attractive graphics, but also about a real increase in engagement and effective marketing efforts.
  • For brands in need of a comprehensive strategy and professional content - From analysis to implementation of an effective communication plan.

For businesses that want their profiles to be consistent, professional and engaging, attracting attention and building a strong relationship with their audience.

SOCIAL MEDIA
STANDARD
  • Analyze your market and target audience - learn your audience's preferences and stand out from the competition.
  • Customized versions of the logo for different platforms - your logo will look perfect on Facebook, Instagram, LinkedIn or TikTok.
  • Profile photo and banner design - tailored to the requirements of each platform to make your profile look professional.
  • Description - bio - personalized brand description that will attract attention and strengthen your communication.
  • Graphic post templates - universal templates for promotional, informational and inspirational posts (e.g. quotes).
  • Relationship templates - consistent, aesthetically pleasing templates for relationships that will increase audience engagement.
  • Coverage of featured accounts - visual consistency between Instagram and other platforms.
  • Examples of ready-made posts and testimonials - inspiration and examples of content that you can implement right away.
  • Detailed profile audit - analysis of your account, identification of strengths and weaknesses and recommendations for improvement.
  • Optimization of social media strategy - tailoring content, format and publication schedule to your goals.
  • Individual consultation - discussing your vision and developing a communication strategy.
  • Editing and adapting materials for social media formats - optimizing content to perfectly fit each platform.
  • Monthly publication schedule - a schedule of posts and testimonials to help you communicate regularly and effectively.
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BROCHURE, CATALOG

Attract attention from the first glance!

Turn browsing into buying! We design aesthetically pleasing and functional marketing materials that effectively communicate your brand values, showcase your offerings, and capture your audience's attention.

  • Flyers - engaging and memorable. The perfect combination of design and content.
  • Brochures - thoughtful compositions that inform, inspire and build confidence.
  • Catalogs - a professional presentation of your offerings that highlights the reputation of your business.

Our designs are not just visually appealing graphics - they are an effective sales tool that attracts attention and encourages action. If you want to strengthen marketing, increase sales and care about professional communication with customers, then our service is for you!

Benefits:

  • Greater marketing effectiveness - You attract the attention of the right customers and increase the effectiveness of the campaign.
  • Distinction in the market - Unique design builds a professional image and competitive advantage.
  • Higher conversion and sales - Clear presentation of the offer encourages purchase, contact or cooperation.
  • Clear communication - Catalogs and brochures clearly communicate the benefits of your products and services.
  • Better relationships with customers - Print and digital materials reinforce trust and interest in the brand.

Full service - from concept to finished printing, you save time and are assured of professional execution.

BROCHURE
  • Creating a mockup - laying out the logical layout of the brochure.
  • Graphic design of pages - including photos, graphics, text and other visual elements.
  • Selection of colors, fonts and graphic style - in accordance with the visual identity of your brand.
  • Design the cover of the brochure - which will encourage the audience to read the content okładki broszury – która zachęci odbiorców do zapoznania się z treścią
  • Purchase of stock photos or graphics - we provide access to professional graphic materials to enhance the brochure design (extra charge).
  • Optimization and adaptation of content - checking for linguistic correctness, editing and adapting texts to the graphic design.
  • Preparation for printing - adjusting files to the printer's requirements.
  • Market and visual trend analysis - we will conduct a study of current trends to make your catalog attractive and in line with market requirements.
  • Online publication - we can publish the catalog digitally on a platform such as Issuu, making your listing available online.
  • Making corrections - we will take into account your comments and refine the design to meet all your expectations.
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Packaging Design

First impressions matter

Clear and aesthetically designed labels effectively communicate key product information, building trust and customer loyalty. We create modern, functional packaging that not only attracts attention, but also emphasizes the uniqueness of your brand. Our designs combine visual consistency with the highest quality workmanship, meeting all standards and market requirements. With precise tailoring to the target group and attention to detail, we help distinguish your product on the shelf and increase its sales. Our experience and creativity guarantee effective solutions for the FMCG, cosmetics, food and pharmaceutical industries. Choose professional packaging design and build a strong, recognizable image of your brand. We implement comprehensively:

  1. Single package design - ideal for brands launching a new product.
  2. Product line design - for companies that want a consistent visual identity for a range of products.

Benefits:

  • Increase sales and conversions - Clearly presented information on packaging influences the purchase decisions of informed consumers, which directly translates into higher sales and better conversion results.
  • Professional and consistent brand image - Exclusively designed packaging is the business card of your company. Careful visual identification highlights the quality of your brand, building a professional and credible image.
  • Strong recognition and differentiation in the market - Creative and well-designed packaging helps a brand stand out among the competition. A distinct visual identity makes customers recognize your products faster and more likely to reach for them.
  • Aesthetics and functionality that attract customers - Packaging is not only about protecting a product, but also about advertising it. Attractive design and ergonomic solutions increase the attractiveness of the product and attract the attention of customers already on the store shelf.
  • Expert support at every stage - Our team of experienced designers and branding strategists provides comprehensive support - from market analysis, to creative concept, to final file preparation for print. We offer solutions tailored to your brand and business goals.
Packaging Design
  • Initial consultation (creative brief, discussion of strategy, competitive analysis)
  • 2-3 graphic concepts to choose from
  • Matching the design to print specifications and technical requirements
  • Front and back of pack design
  • 3D visualization of the product
  • 2 rounds of amendments
  • Preparation of files for printing (CMYK, Pantone, bleeds, die-cut grid)
  • Finalize the project in production-ready formats
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